SRH Zentralklinikum Suhl

Care(fully) connected – the new digital experience of SRH healthcare

There is only one way to get healthy - and it varies from person to person. As an all-embracing healthcare provider, SRH aims to accompany everyone on this path. From birth to old age. Through comprehensive advice, support and care in all health and fitness matters. A claim for which the non-profit foundation company based in Germany is implementing the largest digital relaunch since its founding in 1966. The goal: A digital identity that creates trust, informs, reduces fears and promotes confidence. To make patients fit for any challenge – no matter what happens next.

Care connected; via quick access directly from the homepage, a health guide breaking complex clinic environment, and relevant information via the permanently accessible ActionBar, leading to emotional, authentic and informative detail pages.

The mission

To position SRH as an innovative, compelling and comprehensive healthcare provider for all ages. Externally as well as internally, SRH is to be perceived as the first point of contact for patients and relatives, as an attractive employer for specialists, as the first choice for referrals from physicians and as an identity-forming company for employees.

Our vision

An online presence that makes SRH’s personality tangible even from distance. Through a consistent brand image, a modern structure and a clear communication of information. Using an authentic presentation of all facilities, a sophisticated user guidance and a profound information offer.

Realized using a well-structured and scalable modular and design system – in addition to an editorially maintainable CMS. A system encompassing a wide range of facilities, be it a small hospice or full-service healthcare provider. Always focused on the needs, interests and uncertainties of all user groups.

A system like SRH – user-oriented, personal, flexible and future-proof.

Our approach

SRH also shines online with personality and cordiality. With an online presence that convinces both with its visual design and its intuitive page navigation. Because rather than scaring people off with inside views and complex terminology – the SRH websites meets all user groups at their individual level of knowledge. Through clear and tangible structures, helpful links and comprehensible content. As a result, SRH creates a unique and groundbreaking online brand experience, which is on a par with personal on-site support.

To SRH Wald-Klinikum Gera
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permanently accessible ACTIONBAR

personal & on point

SRH's dynamic ActionBar makes it possible to connect the digital environment with the real world. Highly visible and omnipresent, it intuitively provides the user with the most important information. For example with individual answers to the contents of the page and direct contacts to the respective contact persons in the departments, institutes and medical centers. In addition, there is all the important information on consultation times and how to get there, as well as questions and contacts in the careers section. Everything to provide users with assistance tailored to their needs and invite them to participate and interact with SRH.

Three types of ActionBars serving three higher-level areas: General, detail pages (specialist departments, institutes, centers and doctor's offices) and a career area.
Providing individual responses related to the content of the page: direct contact with the relevant staff, answers to important questions as well as necessary referrals.

intuitive & simplified

Everyone knows that concerns, fear of contact and tension quickly come into play when it comes to health topics. To avoid confronting users with complexity in such situations, we have created consistent one-click access to specialist departments, medical centers and institutes by transforming complex clinic structures into clearly identifiable treatment fields. For a framework that provides users with the information they are looking for in the fastest possible way - just like SRH employees.


authentic & informative

Stories are the digital communication format of today - also at SRH. Here, high-quality and user-relevant content provides information about innovations, studies, and life stories from everyday hospital life. With editorial posts, stories and reports in text, images and video. In this way, we keep the community up to date on SRH's expertise, achievements and passion for people and progress..


flexible & future-proof

The plan: a consistent brand image with plenty of room for individuality. To meet this challenge, a functional and flexible modular and design system was developed in order to provide editors with both guidance and freedom via an easy-to-use CMS. This enables us to achieve the necessary consistency and coherence across all pages.

“SRH Way”, the central brand element standing for accompanying people on their individual path, digitally translated into molecules, atoms, modules, down to user guidance through the entire website experience.
average visitor increase
longer dwell time across all pages
faster loading compared to the competition